Marketing-Driven B2B


The Principals of Parallel have successfully leveraged their multi-channel marketing expertise developed in several consumer investments into the B2B category.  With strong capability in the strategies and tactics of direct mail, catalog, e-commerce, and inside and outside sales, Parallel has enabled several Marketing-Driven B2B companies to optimize their marketing strategies to capture market share and drive strong revenue and EBITDA growth.


Personnel Concepts

Leading publisher of workplace information posters and other human resources products for small to medium-sized businesses in the U.S. via direct mail and online marketing programs.  Parallel worked with the founder to install a completely new management team and enhance the sophistication of its marketing efforts.  The company was sold to Brady Corporation (NYSE: BRC) in 2006.



Leading provider of uniforms and accessories to security guards, law enforcement officers and public safety professionals through catalog, online, direct sales and retail channels.  Parallel worked with the founder to build upon the existing management team, open additional retail stores and enhance the sophistication of the catalog, e-commerce and direct sales channels to drive significant revenue and EBITDA growth. Quartermaster was successfully sold to industry leader Galls, Inc. in 2012.


Action Sports Media

Provides niche collegiate sports marketing services, specializing in athletic venue media rights.  Parallel partnered with the CEO to buy the company, solidify its relationships with its college partners and develop new college sports marketing platforms.  Action significantly enhanced the value of its collegiate outdoor marketing properties before selling the core properties in a series of transactions.


“Partnering with Parallel allowed Personnel Concepts to capitalize fully on our leadership position in our market.  The Parallel team brought multi-channel direct marketing capabilities that married well with my own creative expertise that had made the Company successful to that point.  Through our partnership with Parallel, we were able to double the size of Personnel Concepts in less than two years, which paved the way for a very successful liquidity event for myself and all shareholders.”

Michael Rode
Founder and CEO
Personnel Concepts